Real estate is a competitive business, so realtors are always looking for a competitive edge. Once your site is up and running, potential homebuyers will decide based on what they see. While you can take the photographs yourself, a professional will make your space stand out.


Benefits of hiring professional photographer vs. shooting photos yourself

Saves time

It takes time to create amazing photos, videos, and virtual tours. Outsourcing this job to a professional can save time. Sometimes, it can take up to 10 hours to create amazing listing content. A professional photographer offers a quick turnaround time to produce the best possible results. If you want to wow the buyers, it’s time you step up to a dedicated professional photographer.


Attracts qualified buyers

Professional photographers know how to give homes a spectacular look. They know the angles to create high-defining images. In addition, a professional understands how to make things appear bigger than they do in the real world.

A large number of buyers will start searching for a home online. Not to mention, over 80% of home buyers use the internet to search for their dream home. If the listing looks inhabitable, it will take more time to sell the home. Without outstanding photos, you will take longer to sell the property.


The home will sell for more

Did you know that drone photography can give your home a prestigious look? It will show off the amenities that add value. Similarly, twilight shots are suitable for high-end luxury listings. If the property looks great, the demand goes up.

With a professional real estate photographer, you can use their expertise to set your home apart from other realtors.

Triggers the right emotions

The key to achieving exceptional results is making the dream of owning a home an emotional response of some sort. If potential homebuyers are captivated by the photos, they contact the listing agent’s website. If the photographs are not appealing, they will move to the next result in the search list.

Can a Realtor take photos themselves instead of paying for a professional?

Some realtors can take their photos while choosing a professional photographer. Generally, the quality of photos reflects how hard a real estate agent is working to sell the home. Sometimes back, curb appeal was a critical factor in creating the first impression. This is where skills and experience come into play. Since there’s no one-fits-all answer, there are several factors to consider.

  • Do other homes in the location have professionally taken images?
  • Is the speed of sale important?
  • What photography experience do you have?


Do you have the skills to present the property in the best light possible? If you don’t have what it takes to get the job done, you should work with a professional photographer.

How can the photos be used?

  • To show the layout of the home
  •  The photos show the highlights of the room and all the details of a home. A professional will eliminate the distracting images that can make the house look otherwise dreary.
  •  Show the views
  •  Show street appeal
  •  To stand out online

Professional photography is a powerful marketing tool that can influence buyers to buy a home. If your thumbnail photos don’t draw the buyers, you could be missing lots of opportunities. But with quality images, you can show the floor plan, exterior, curb appeal, and more.