Marketing Advice

Marketing Advice: Real Estate Insider Magazine offers marketing advice, tips and timely articles to help real estate professionals get the most out of their growing businesses.

Articles

client base

Growing Your Real Estate Client Base

Growing a solid client base takes plenty of time, persistence and a little bit of charm. By following these tips, you'll see your real estate client base begin to grow in no time.

Topic: General, Marketing Advice

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niche market

Why agents should consider choosing a niche real estate market

Specializing in a specific niche real estate market and becoming the leading authority in that particular area is an extremely lucrative approach to your practice. Let's examine a few of those nice real estate markets you should consider.

Topic: Marketing Advice

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other social media

Outside the box: other social media sites you should join

You probably know all about the power of Facebook and Twitter for reaching potential clients. But there are other social media outlets that agents can use to broaden their reach. Here are a few to consider.

Topic: Marketing Advice

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Have you tried targeted Facebook ads for your real estate business?

In this social media world, Facebook ads can be an extremely useful way for real estate agents to reach and engage the market and acquire new clients.

Topic: General, Marketing Advice

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Make your real estate business stand out online

Having a real estate business today can be challenging, especially with the uncertainty of the market. Stand out online to take your business to the next level.

Topic: General, Marketing Advice, Tech Tips

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Tips for attracting online buyers

While the Internet can be a friend to a Realtor, finding a buyer for a home can still be a challenge. For those who are struggling to find online buyers, there are several tips to attract more clients.

Topic: General, Marketing Advice, Tech Tips, Video/Photography Tips

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The best promotional products for real estate agents

Promotional products keep your real estate agency front of mind for past, current and future buyers and sellers. All you need is a fun, useful product to help your agency stand out.

Topic: General, Marketing Advice

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can telephones

The evolution of real estate marketing

The mainstays of real estate marketing, advertising and promotions are losing validity thanks to the Internet. What works today and is a waste of time and money?

Topic: General, Marketing Advice

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Google Advertising Program

Keyword Tools: A Must For Real Estate Agents

Using Google Adwords is a quick and easy way to harness the lead-generating potential of the web. Learn how to simply use the same savvy skills you employ to monitor key market indicators and trends to build your business.

Topic: General, Marketing Advice

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SEO vs PPC: Which Is Better For You?

There are two main paths to getting clicks from a search engine: pay-per-click marketing, abbreviated PPC, and a technique called search engine optimization, or SEO. But which is best for you, SEO or PPC?

Topic: General, Marketing Advice, Tech Tips

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SEO Concept

What is SEO marketing?

SEO marketing is a lot like conventional, off-line marketing. The goal is to attract leads, preferably those who will actually end up buying a home.

Topic: General, Marketing Advice, Tech Tips

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Pay-per-click advertising

What is pay-per-click advertising?

Pay-per-click advertising is an extremely quick and reliable way to advertise on the Internet. Pay-per-click advertising (or PPC) is largely self-descriptive: every time someone clicks on the ad you have designed, you pay the agreed upon amount to the publisher of that ad (nearly always a search engine).

Topic: General, Marketing Advice, Tech Tips

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instagram-logo-icon

Using Instagram for real estate

While there are lots of ways to market your properties online, Instagram has become one of the more popular methods for doing so. Follow these tips to make using Instagram for real estate listings and properties fun and easy.

Topic: General, Marketing Advice, Tech Tips, Video/Photography Tips

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Viral underlined with red marker

Let viral marketing do the work for you

Viral marketing is essentially a stealthy form of advertising that hooks people into thinking that they're hearing about something different. They get excited about your brand, they tell their friends, and before long, you have a host of new customers.

Topic: General, Marketing Advice

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Internet

What’s a newspaper? How to reach today’s generation

If you ask a thirtysomething where to find the best pizza in town, chances are he or she will whip out a smartphone and find it using a handy app they downloaded for that very purpose. The fact is that more people are using the Internet to find information, whether it's via a portable device or a personal computer. The following guide offers some basic advice for how to reach today's generation.

Topic: Business Tips, General, Marketing Advice

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