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Quick Makeovers For A Small Space

Staging a small space for sale can be a tough job for an agent, since you only have so much to work with. Use these fast makeover tips to turn that small space into something with more potential.

Topic: General, Selling Tips

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Outside the box: other social media sites you should join

You probably know all about the power of Facebook and Twitter for reaching potential clients. But there are other social media outlets that agents can use to broaden their reach. Here are a few to consider.

Topic: Marketing Advice

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Tips for attracting online buyers

While the Internet can be a friend to a Realtor, finding a buyer for a home can still be a challenge. For those who are struggling to find online buyers, there are several tips to attract more clients.

Topic: General, Marketing Advice, Tech Tips, Video/Photography Tips

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The evolution of real estate marketing

The mainstays of real estate marketing, advertising and promotions are losing validity thanks to the Internet. What works today and is a waste of time and money?

Topic: General, Marketing Advice

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Run Down Victorian House

4 tips for finding up-and-coming neighborhoods

All it takes is a little research to find a gem in up-and-coming neighborhoods. Look for these four signs to avoid spiraling areas and find communities on the rise.

Topic: Business Tips, General

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Deeply inspecting the neighborhood life cycle

Don't rely on good schools, thriving business district or nicely kept homes to tell you everything about the neighborhood life cycle.

Topic: General

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Crowdsourcing

Crowdsourcing and its potential within real estate

Crowdsourcing can be a great way for almost anyone to find a property that they can afford without having to jump through the hoops of finding a mortgage or dealing with creditors.

Topic: Business Tips, General

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The freedom of real estate in the United States

The job of selling real estate in the United States is one that citizens don't have to conduct in secrecy. However, that hasn't been the case for Cuban residents who have chosen to be real estate agents.

Topic: General

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Google Advertising Program

Keyword Tools: A Must For Real Estate Agents

Using Google Adwords is a quick and easy way to harness the lead-generating potential of the web. Learn how to simply use the same savvy skills you employ to monitor key market indicators and trends to build your business.

Topic: General, Marketing Advice

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5 Negotiating Tips For Your New Home

Often times, negotiating price is the most difficult aspect of a real estate agent's job, but here are some tips for negotiating that tend to help keep both sides of the real estate transaction happy.

Topic: Business Tips, General

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How To Offer Clients Better Relocation Assistance

Moving to a new city, state or country can be very difficult. As a real estate agent you can help your clients make their relocation easier.

Topic: Business Tips, General

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SEO vs PPC: Which Is Better For You?

There are two main paths to getting clicks from a search engine: pay-per-click marketing, abbreviated PPC, and a technique called search engine optimization, or SEO. But which is best for you, SEO or PPC?

Topic: General, Marketing Advice, Tech Tips

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SEO Concept

What is SEO marketing?

SEO marketing is a lot like conventional, off-line marketing. The goal is to attract leads, preferably those who will actually end up buying a home.

Topic: General, Marketing Advice, Tech Tips

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Pay-per-click advertising

What is pay-per-click advertising?

Pay-per-click advertising is an extremely quick and reliable way to advertise on the Internet. Pay-per-click advertising (or PPC) is largely self-descriptive: every time someone clicks on the ad you have designed, you pay the agreed upon amount to the publisher of that ad (nearly always a search engine).

Topic: General, Marketing Advice, Tech Tips

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Using Instagram for real estate

While there are lots of ways to market your properties online, Instagram has become one of the more popular methods for doing so. Follow these tips to make using Instagram for real estate listings and properties fun and easy.

Topic: General, Marketing Advice, Tech Tips, Video/Photography Tips

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Use your real estate networking skills

Instead of just showing a few houses and completing some paperwork, a good real estate agent adds value by utilizing their real estate networking skills. You should be constantly working on making connections who you can recommend to your clients.

Topic: Business Tips, General

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Let viral marketing do the work for you

Viral marketing is essentially a stealthy form of advertising that hooks people into thinking that they're hearing about something different. They get excited about your brand, they tell their friends, and before long, you have a host of new customers.

Topic: General, Marketing Advice

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Internet

What’s a newspaper? How to reach today’s generation

If you ask a thirtysomething where to find the best pizza in town, chances are he or she will whip out a smartphone and find it using a handy app they downloaded for that very purpose. The fact is that more people are using the Internet to find information, whether it's via a portable device or a personal computer. The following guide offers some basic advice for how to reach today's generation.

Topic: Business Tips, General, Marketing Advice

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