Effective as May 1, 2013
- What types of information we collect
- What cookies, scripts and web beacons are and why we use them
- How we use your personal information
- With whom we share your personal information
- How you can opt-out of receiving our promotional communications
- What safeguards we put in place to protect your personal information
- What you should know about third-party sites
- Whether we knowingly collect personal information from children under 13
- How you can contact us
- What you should know about “phishing”
- Your California Privacy Rights
What Types of Information Do We Collect?
The information we gather falls into two categories: (1) information (for example, your name, e-mail address and mailing address) that you voluntarily supply when you register for various features of the Services or communicate with us, and (2) information collected automatically as you navigate within the Services, or read our e-mail newsletters. In some cases, it is a vendor or service provider of ours that collects the information on our behalf. Third-party providers featured on or linked to by the Services also may be gathering the same kinds of information through processes that we don’t control subject to their own separate privacy policies.
Registration and Other Personal Information
When we use the term “Personal Information” in this policy, we are referring only to information that uniquely identifies a specific individual, such as an individual’s name, phone number, mailing address, or e-mail address, and information about an individual’s activity or characteristics that is directly linked to personally-identifying information.
We may ask you for Personal Information when you register for or use various aspects of the Services, including when you complete a survey, enter a promotion, or report a problem with our Services. If you access one of the Services on a social media website, such as the RealEstateInsiderMag Facebook page, we may collect your user name and public profile information from that network.
We may also collect the contact information of other individuals when you use the sharing tools available within the Services to share content or offers with your friends and associates. We use this information to facilitate the communications you request. Please note that if you use any “send-to-friend” features of the Services, your e-mail address may be included in the communication sent to your friend.
Much of the information we collect is compiled in the form of aggregated statistics, such as the traffic generated by visits on various pages within the Services, and the habits and preferences of our audience. Such aggregated information does not include any information that would identify you personally and does not constitute “Personal Information” under this policy. We may use aggregated information or other non-personal information and disclose it to third parties as we see fit.
Information We Collect Automatically When You Use Our Services
We or third-party vendors and service providers acting on our behalf may collect certain information automatically when you use the Services, including:
- Your browser type, browser identifiers, language, plug-ins, Internet domain and operating system;
- Your Internet Protocol (IP) address (a numerical address assigned to your computer by your Internet service provider so that other computers connected to the Internet can communicate with you online) that we may be able to use to derive your general geographic location;
- The site you visited before visiting a Service and the site you visited after leaving a Service;
- Content and advertisements you view and links you click on while navigating within the Services;
- Unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law;
- Information collected through cookies, web beacons and other tracking technologies (see additional descriptions of these terms below);
- Information about your interactions with our video content, such as the type of content viewed on the Services;
- Information about your interactions with our e-mail messages, such as the links you click on and whether you open or forward a message; and
- Standard server log information.
What Are Cookies, Scripts and Web Beacons and Why Do We Use Them?
What are Cookies?
Cookies are alphanumeric identifiers stored within your browser. Cookies are accessed and recorded by the Web sites you visit, and by the companies that deliver the advertisements you see on Web sites, so they can recognize the same browser navigating online.
- To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set when you used one of the Services. For example, if you register to access a forum or other feature on the Services, we may save your username and password so you do not have to re-enter them each time you visit.
- To help customize the content you see while using the Services.
- To help us measure and analyze visitor traffic and usage patterns and to improve the quality and effectiveness of our content, features, advertisements, and other communications.
Third-party companies that provide some of the social media tools and other features accessible through the Services also may place cookies within your browser. We do not have access to these cookies and do not control how they may be used. You can set your browser to accept or reject most cookies, or to notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) If you block cookies, you may not be able to view or access some of the features of the Services.
Web Beacons and Other Tracking Technologies
We and our service providers may use scripts, web beacons and/or similar technologies, to collect information about your use of the Services. Web beacons (sometimes called “transparent GIFs,” “clear GIFs” or “pixel tags”) embed a small graphic image (usually invisible) on a Web page or in an e-mail. When your browser downloads a web beacon, the server that sends the corresponding image to your browser can recognize and store certain types of information such as cookies previously set, the time and date that you viewed the page embedded with the beacon and a description of that page.
We use web beacons to improve your experience using the Services, including providing you with content that may be customized to your interests, and to understand whether our users read e-mail messages and access links contained within those messages.
How Do We Use Your Personal Information?
We believe we can enhance your experience on the Services with the information you share with us. We use Personal Information to improve our advertising and marketing efforts, to statistically analyze Service usage, to improve our content and product offerings and to personalize the content, layout, and features of the Services. We will also use your Personal Information to respond to your comments and questions and fulfill your requests for services. We may match Personal Information we collect through the Services with other information about you supplied by third parties so that we can provide you with customized product and content offerings and otherwise improve our advertising and marketing efforts. After registering on one of the Services, you may receive communications, including mail, e-mail, and telephone communications, from us related to products and services that we believe will interest you. Please refer to “How Can You Opt-Out of Sharing Your Personal Information or Receiving Our Promotional Communications?” for additional information.
With Whom Do We Share Your Personal Information?
Our Affiliated Companies
Vendors, Service Providers and Provider Partners
We have today, and will in the future have, arrangements with third-party vendors and service providers that assist us with the operation and development of the Services and our advertising and marketing efforts. We reserve the right to share with these third parties any information we collect provided that they commit not to use Personal Information collected from our users for any purpose unrelated to the services that they provide for us or our users.
To make the Services more valuable to our visitors, we may offer some features of the Services in conjunction with other unaffiliated companies (“Provider Partners”) that specialize in operating such features. For example, we may offer social networking tools, sweepstakes offers or other promotions through cooperative arrangements with Provider Partners. We share with our Provider Partners such information, including Personal Information, as is useful or necessary for them to provide the feature that they offer through our cooperative arrangement with them. Some of these Provider Partners may also collect their own Personal Information in connection with providing the service. Their use of such information will be subject to the terms of their respective privacy policies, which you can find on their websites or obtain by contacting the Provider Partners directly. Please refer to “Who is the Party Collecting Your Personal Information?” for additional information.
Notwithstanding anything to the contrary stated in this Policy or within the Services, we reserve the right to release Personal Information about our users when we deem such release to be appropriate to respond to subpoenas, court orders, legal process or law enforcement requests, to enforce our Terms of Service, or to protect our rights or property, or the rights, property or safety of our users, the public, our affiliates, or any third party. Over time, we may reorganize or transfer various assets and lines of business. Notwithstanding anything to the contrary stated herein or within the Services, we reserve the right to disclose or transfer any information we collect to third parties in connection with any proposed or actual purchase, sale, lease, merger, foreclosure, liquidation, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Speakeasy, American Home Shield or our respective affiliates.
Blogs, Discussion Forums and Community or Social Networking Areas
How Can You Opt-Out of Receiving Our Promotional Email Communications?
When choosing to use certain features of the Services, you can choose whether to share optional Personal Information in connection with the feature. You may also opt-out from receiving commercial e-mail communications from the sender that e-mails you by using the opt-out link or instructions included in each commercial e-mail message you receive.
You may “opt-out” altogether from providing Personal Information to us by not registering on the Services, or not registering for any promotion on the Services, and thereby not providing Personal Information.
What Safeguards Do We Put in Place to Protect Your Personal Information?
We maintain reasonable safeguards to protect the security and integrity of the Personal Information that you provide to us. However, no security system is impenetrable and we cannot guarantee the security of our database. Nor can we guarantee that the information you supply won’t be intercepted while being transmitted to us over the Internet.
For the purposes described in this policy, Personal Information may be transferred to, processed, stored and accessed by us, our affiliates and our service providers in the United States and in other jurisdictions where we or they operate. Courts and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your Personal Information. By using the Services, you consent to this transfer, processing, storage and access of your Personal Information in and/or outside of the jurisdiction in which you reside.
What Should You Know About Third-Party Sites?
Do We Knowingly Collect Personal Information of Children Under 13?
Children should always get permission from their parents before sending any information about themselves (such as their names, e-mail addresses, and phone numbers) over the Internet, to us or to anyone else. We won’t knowingly collect Personal Information from anyone under 13 via the Services. If you’re under 13, please do not provide us with any Personal Information about yourself (such as your name, your e-mail address or your phone number).
How Do You Contact Us?
What Should You Know About “Phishing?”
What we do NOT do: a warning about “phishing.”
We do not and will not, at any time, request your credit card information, login name, or password, in an unsecured or unsolicited e-mail or telephone call. Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is our priority. For more information about phishing, you may want to visit the Federal Trade Commission at http://www.ftc.gov/.
Your California Privacy Rights.
California law permits users who are California residents to request and obtain from Speakeasy once a year, free of charge, a list of third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to Customer Service.