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Real Estate in the Age of Social Media

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Real estate in the age of social media. With the Internet revolution came a whole new wave of home selling tactics. Suddenly, it wasn’t just about having a database of homes online for personal clients to view. A realtor’s online reputation and networking skills now says everything about how successful they will be in the new age of home buying and marketing. However, is there such a thing as too much social media for realtors? In some scenarios, social media can alienate a few clients, but in many cases, having a social media presence places real estate agents at an advantage in their markets.

Why realtors need social media
Many clients research homes online first. They find a variety of different services at their disposal to check out the exact location, price range and details that they are looking for. If a realtor doesn’t have his face and contact information immediately available on these sites, they are already throwing away tons of business. In addition to listing properties on sites like Zillow and Trulia, they also need to provide their own landing page and social media connections through Facebook or Twitter. With a biography, gallery of properties and contact information, realtors open themselves up for a ton of new business.

How to use social media for home buying and selling
It’s important to target the right regions and demographics with a landing page for a realtor or a real estate agency. The site must include an easy-to-view home page with links to profiles or “about” pages for agents, lists of properties, contact information and any other relevant services that the real estate agent is offering. In addition, Facebook, Twitter and LinkedIn links can be used to connect visitors to the realtor. This forms an instant online relationship that can help your  business. Keywords are especially important. The main site needs to express the different regional markets where homes are listed, including the addresses of these homes. On every page there should be contact information – whether via phone, email, social or all of the above.

How to network effectively between sites
In addition to setting up each of these sites, realtors have to constantly update and network between social media sites so that they can reach new contacts and get their names moving in different circles. When people think of buying or selling a home in a certain region, that real estate agent’s name should be the first to come to mind. It is especially important to make sure that the sites link to one another and that posts are consistently being updated. If real estate agents want to be more active with an online presence, they will follow local businesses in their regions and also offer informative articles on local housing market details, which can either subtly advertise or introduce new homes to visitors.

Remember visitors on the go
Responsive web design and social media are the keys to a successful real estate agent. Responsive design guarantees that visitors checking in from their tablets and smart phones in addition to their computers will see your content in a way that looks visually pleasing and clean. If a real estate agent offers a gallery of available homes or lists packages for home selling in a way that’s mobile-accessible, they increase their selling potential to these visitors.

Even though social media is new and exciting, don’t forget to offer up analog ways to show your clients you know your stuff. A home warranty from American Home Shield is one way to do just that.

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